Mirzaie said the company had committed to manufacture some of its products in South Africa and had also entered into a collaboration with a South African fashion designer. She said two local advertising campaigns were launched in collaboration with a local creative agency. The backlash from H&M's controversial 'Coolest Monkey In The Jungle' ad seems to be growing with time. King & meant absolutely no disrespect to him & others who fight for justice. Mirzaie said another commitment following the incident was that the company’s global marketing teams needed to work with local South African black-owned marketing and creative agencies. An H&M store in South Africa has been trashed by activists angry at the clothing retailers coolest monkey in the jungle hoodie advert that featured a black child model. She said the workshops were for the entire management group in South Africa‚ including store managers‚ assistant store managers and all regional teams. “Locally‚ we have had collaborations with the IJR where diversity and inclusiveness workshops were carried out in May and August‚” Mirzaie said. She said although the company had over 170‚000 employees from diverse backgrounds worldwide‚ it recognised the need to increase awareness and education across the organisation‚ not just in terms of what met the eye but also diversity in terms of thoughts and perspective. She said after the outcry‚ the company had met organisations including the Ahmed Kathrada Foundation and the Institute for Justice and Reconciliation (IJR). “Our position was and still is very clear: this was a big mistake and we simply got it wrong‚” said Mirzaie. Mirzaie said questions were raised after the incident about whether H&M was a racist company.
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